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Storyline - Dad buys chocolate for his son, but it was the wrong one. The son expresses his unhappiness towards this and the Dad says he will buy it for him during his shopping. The son, who really wants chocolate, decides to try the chocolate, only to then like it. The ad then presents the chocolate in the packet, along with the Twirl inside, and presenting the information about it. There will be a background music that will be played when the chocolate is presented. Just  before the advert ends, it presents the Dad buying his son the chocolate he wanted, only for his son to say that he prefers the Twirl chocolate  Representation - caring dad who is willing to buy his son exactly what he wants and a nagging son who is willing to make a huge reaction if things don't go his way, such as not getting the right chocolate. Conventions of a TV ad - diegetic sound used for the dialogue as the father will be speaking to his son about getting him another chocolate and the son will be expres

Storyline - Man tells friend not to eat a special snack, however, he doesn't tell him what he is specifically talking about, making his friend wonder that it may just be a sandwich. The friend goes to find something to eat, only to see the chocolate bar and upon not knowing that it is a special snack, he eats it. The ad will then show the information about the chocolate and will conclude with the friend taking the chocolate and not knowing that there was a note which said not to take it and eat it Representation - One strict friend who doesn't appreciate things being taken from him without permission and one respectful friend who tries to respect his friend's wishes Conventions of a TV ad - Close up of the chocolate bar, the sound effect of the chocolate bar is broken into two, diegetic sound for the dialogue Convention of a print ad - Logo placed on the top of the print ad, the image of the twirl inside the chocolate placed in the middle of the print ad at the top angle of

Storyline - A man asks his brother for help to find his phone. They both look in separate places while trying to find the phone, with the man looking upstairs and his brother looking downstairs. The brother finds a chocolate bar in the kitchen and in a moment of distraction, decides to open it and eat it. When his friend asked if he’s found it, the teen will say yes as he is distracted while eating the chocolate  Representation - one worried man in their 20s who wants to try and find his phone and one caring and helpful teen who provides assistance in helping Conventions TV ad - Mid shot of the two representations, with the adult telling his brother about his phone, diegetic sound used, such as the chocolate packet opening, filmed during the day. Clear visual of the chocolate and the packet presented near the end of the ad Conventions of a print ad - slogan, clear image of the chocolate bar and what it contains inside of it, the logo of the company, which is Cadbury Key message and app

The product that I have chosen is Flake. This is because of how it feels nice eating it and it includes a rippled layer. It has a unique crumbly texture and softens but does not melt when heated. The flake chocolate has been used in many different variations, mostly being used in ice creams. The original Flake was first developed in 1920, however, Cadbury decided to have ownership of this product and started selling it as their own in 1930. I think the audience is people in their 20s, which would apply to both genders. This is due to how the chocolate is known to be luxurious and you would need to take your time when eating the chocolate due to the fact that the texture is crumbly and it can go all over you. Also, the package presents it by having two colours, with purple on both sides of the package and yellow in the middle, which shows that this has a different packaging to other Cadbury products as most of Cadbury product has a purple package. The name of the chocolate is presented

In terms of planning and producing work in response to a client brief, I have made an opening sequence to a documentary of my choice which lasted around two minutes.  I have studied TV show dramas, Luther, and The Sweeney, during GCSE. This would be great in terms of a storyline in the advert. One product that I know includes advertising is Quality Street. This would be the print ad that was used to advertise the product, which included a man in the center sitting down, holding a box of chocolate, and two women who are sitting beside him. This would be helpful for the print ad I will produce.  From experience, I have used Final Cut Pro for editing my product. I have also used Photoshop. In terms of strength, I would say that I am able to be creative and ensure that it is from my own ideas. However, my weakness would be time management. This would be due to how much goes into post-production. For example, There have been times when producing a product, the deadline had to be delayed at

 Explanation of demographics The brief doesn't give an audience. However, The audience would be people aged 15-30 years old. To appeal to the audience, I will include some young people and make use of upbeat music. The advantage is that I am 17 years old and I would be able to know the things that this type of audience has an interest in. However, some people may not have an interest in chocolates, so I would need to ensure that the product I advertise catches their attention. Convention I will include some music to lighten the people's mood when the ad is showing. I will include some people in the ad so that the audience knows that it is for them. I will have a shot of the chocolate as it is the main product of the advert and it is what I am promoting. The call to action would be for people to go online to find out more information about the chocolate itself, or to even buy it.  The key message for this is that you will have pleasure when eating chocolates. Industry requiremen