Choose your product - Flake

The product that I have chosen is Flake. This is because of how it feels nice eating it and it includes a rippled layer. It has a unique crumbly texture and softens but does not melt when heated. The flake chocolate has been used in many different variations, mostly being used in ice creams. The original Flake was first developed in 1920, however, Cadbury decided to have ownership of this product and started selling it as their own in 1930. I think the audience is people in their 20s, which would apply to both genders. This is due to how the chocolate is known to be luxurious and you would need to take your time when eating the chocolate due to the fact that the texture is crumbly and it can go all over you. Also, the package presents it by having two colours, with purple on both sides of the package and yellow in the middle, which shows that this has a different packaging to other Cadbury products as most of Cadbury product has a purple package. The name of the chocolate is presented in Purple across the package. The package has the name of the chocolate presented in large, mostly taking up one side of the package. It doesn't present the image of the chocolate, however, due to the style the name of the chocolate is written in, the audience can get the idea that the chocolate is luxurious, showing the inside of it. 

This advert presents a woman in a canoe. She sits down and begins to eat her chocolate Flake, which would give the idea of taking your time when eating the chocolate. This ad would be presented on the internet. The call to action would be buying the chocolate. The end of the ad includes the phrase "the crumbliest flakiest milk chocolate". this would be due to how you could make a mess when eating the chocolate due to the texture of it. This would give an idea of what I could write when I present how the chocolate looks like. For my ad, I have the idea of having someone taking their time while eating the chocolate. considering the fact that the woman in the ad appears to be enjoying the chocolate, I may have the idea of someone being distracted while eating the chocolate.