Idea number 3

Storyline - Dad buys chocolate for his son, but it was the wrong one. The son expresses his unhappiness towards this and the Dad says he will buy it for him during his shopping. The son, who really wants chocolate, decides to try the chocolate, only to then like it. The ad then presents the chocolate in the packet, along with the Twirl inside, and presenting the information about it. There will be a background music that will be played when the chocolate is presented. Just  before the advert ends, it presents the Dad buying his son the chocolate he wanted, only for his son to say that he prefers the Twirl chocolate 

Representation - caring dad who is willing to buy his son exactly what he wants and a nagging son who is willing to make a huge reaction if things don't go his way, such as not getting the right chocolate.

Conventions of a TV ad - diegetic sound used for the dialogue as the father will be speaking to his son about getting him another chocolate and the son will be expressing his annoyance. There will be the sound effects of the chocolate opening. Mid shot of both representations. Close up of the chocolate as it is the main focus of the advert.

Conventions of a print ad - The image of the Flake chocolate opened at the top bit facing sideways. Logo of the company placed at the top left in a small size. Name of chocolate placed at top center. Slogan placed underneath the image 

Key message - you never know when you like something if you don’t try

Slogan - “first time for every Flake”. 

Call to action - buy the chocolate 

The link between the two adverts - they have the same slogan