Posts

Print ad draft

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Richard - Looks bright and attractive - has every aspect that a print ad should have - Too basic  - Link towards other advertisement Changes Due to the feedback that I had received, I will consider keeping the colour scheme as it is the same colour used for the packaging. Also, I will include more things on the print ad, such as more text around it, which would be phrases to describe the chocolate itself. Maria - More details on the poster - Add a shadow onto the flake - More effects on the Flake image - Add more information of the campaign Changes After the feedback that I had received, I will add some information about the chocolate, such as adding a sentence at the bottom of the poster and having some phrases around the chocolate to describe it. Also, I  will keep the colour scheme of the background to match the colour of the packaging

Draft advertisement

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Feedback Anniel  From the footage that I have shown which was the rough copy of my advert, what I have done well is that I managed to get a clear shot of the main product itself.  Also, I would need to make sure that I add some graphics at the beginning of the ad I could add some upbeat music  Changes -  due to the feedback that I have received, I will consider these feedbacks that I have received, which is to maybe add some music Richard  I could add in some graphics around the beginning of the ad to ensure that the audience could have an idea of what the actual product is.  add some background music sound effects when he is distracted try and increase the volume off dialogue but decrease when music is played Changes  Considering the feedback that I had received, I will add some music in the background, preferably when the chocolate first appears as it is the main focus. However, I will not consider adding graphics at the beginning of the ad as I would want to have a storyline in whic

Production schedule

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Storyboard

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Flat plan

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Pre production

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  Recce For my TV ad, I have decided to film this in one location, which would be a casual house. This would be due to how it links to my idea, which includes the representatives of two siblings, which would connote the idea that they live in the same house. In a non-covid world, I would have the house as the main location. This would be due to how a house has a lot of rooms and this would be great for the two representatives to use the rooms to look for the missing item, which is a phone. The house also includes a kitchen, and considering how the kitchen includes food, this would be a great place for the chocolate to be presented. Also, the representatives would be able to move freely around the rooms to look for the phone and this would mainly be in the living room, which is where the first scene takes place. In a covid world, I would proceed to use the same location for the TV ad. There wouldn't be a mass change in terms of where I do it, however, there would be some form of soc

Evaluation of the Pitch

In terms of presenting my pitch, the great thing was the fact that I was able to look at the audience and speak very clearly. Also, when presenting, I mostly stood facing forwards, which conveyed that I knew what I was talking about and that I didn’t need to read anything off the board. However, there were times when I had to face the board when I was changing slides and I had to read a bit off the keywords to know what part that I am talking about.  If I was to do the pitch again, I would maybe project my voice a bit louder to convey to the audience that I am confident in my idea and that I know that it is a great one.  In terms of the PowerPoint itself, each slides only had a few words as I am talking about my idea and that I am not reading off the board. The words includes were keywords which presented what point I was talking about e.g. location. Also, I included images on some slides to convey to the audience how each element of the product will look like. An example would be the