Focus group analysis

 Idea 1

Members of the focus group have expressed how the idea had a good storyline, leading to the chocolate making an appearance. Also, they said how they like the idea of having the representative having a close relationship. 

Idea 2

The members of the focus group have said how they liked the idea of having the chocolate being labeled as a special snack in the advert as the audience would be able to point that out. However, they have said about how this idea may be similar to other adverts which promote other products and this would be against my creativity.

Idea 3

For this idea, the members of the jury expressed how they liked the idea of having the chocolate making someone happy, giving the idea to the audience that the chocolate is really nice and that people enjoy eating it. However, as energetic as this idea may be, this may not be able to reach the target audience, and that I would need to make sure that the music played would be appropriate for this ad.