5318unit20

For my TV ad, I have decided to film this in one location, which would be a casual house. This would be due to how it links to my idea, which includes the representatives of two siblings, which would connote the idea that they live in the same house. In a non-covid world, I would have the house as the main location. This would be due to how a house has a lot of rooms and this would be great for the two representatives to use the rooms to look for the missing item, which is a phone. The house also includes a kitchen, and considering how the kitchen includes food, this would be a great place for the chocolate to be presented. Also, the representatives would be able to move freely around the rooms to look for the phone and this would mainly be in the living room, which is where the first scene takes place. In a covid world, I would proceed to use the same location for the TV ad. There wouldn't be a mass change in terms of where I do it, however, there would be some form of social dist

Due to the focus group, I have come to the conclusion that the idea that I have chosen is Idea 1. This would be due to how It involves only two people in the ad and the location is where there is a lot of space, considering the fact that there will be a need of social distancing measures that will need to be put in place for the ad. Also, considering the fact that it is a 30 second ad, I am confident on this one as I can input the right music for when the chocolate bar is first shown in the ad. Also, members of the focus has talked about the interest of the two representative being related, in which in this advert, they are siblings.  Based on what the people in the focus group has said, I have decided to not go any further with my other two ideas. This would be due to how the ideas may be compared to other ads that has used similar ideas, such as the second one in which a man tells his friend not to eat the snack in the fridge. Also, members of the focus group has mentioned about how

  Idea 1 Members of the focus group have expressed how the idea had a good storyline, leading to the chocolate making an appearance. Also, they said how they like the idea of having the representative having a close relationship.  Idea 2 The members of the focus group have said how they liked the idea of having the chocolate being labeled as a special snack in the advert as the audience would be able to point that out. However, they have said about how this idea may be similar to other adverts which promote other products and this would be against my creativity. Idea 3 For this idea, the members of the jury expressed how they liked the idea of having the chocolate making someone happy, giving the idea to the audience that the chocolate is really nice and that people enjoy eating it. However, as energetic as this idea may be, this may not be able to reach the target audience, and that I would need to make sure that the music played would be appropriate for this ad.