Unit 21 - focus group questions

Idea 1

What do you like about the idea? 

Was there anything you didn’t understand about the idea? 

What would you change about the idea? 

Would you accept the idea? 

What would you add to the idea? 

Idea 2

What do you like about the idea? 

What is your first call to action after hearing the idea? 

What elements make you not like the idea? 

Would you want to have the chocolate at all after seeing the ad? 

Would you recommend this ad to other people? 

Do you think it targets the audience? 

Idea 3

What did you like about the idea? 

Have you ever eaten the product?

Is the idea of this ad as frat as the other Cadbury ad? 

What do you think of this idea? 

What things push you away from the idea? 

What advice would you give about this idea?

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