Taste test

 



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LO1- Interpreting the brief

Cadbury Chocolate wants me to produce a 30 second TV advert and one Radio advert for a well-funded relaunch so that the public knows about the other brands. they want me to consider the audience and the market. Also, to be aware of the legal constraints.
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Ideas videos

  This video is me presenting my first idea to the audience. I talk about what will be presented in the TV ad, which would be the storyline that leads up to the chocolate being presented and the title of the chocolate being presented at the end.  In this video, I spoke about my second idea. I spoke about my storyline of the TV ad and how the storyline would lead to the chocolate appearing on screen and being the main attention of it.  In this video, I spoke about my third idea. I spoke about my storyline, which includes a father and son narrative, which would eventually lead to the chocolate being presented. I also speak on the location which I will be using for the ad. In this video, I asked some questions about my ideas, along with the people who was part of the focus group asking me some questions in response to the ideas that I had. These questions helped give me the conclusion of which idea I am gonna choose. 
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Unit 21 - focus group questions

Idea 1 What do you like about the idea?  Was there anything you didn’t understand about the idea?  What would you change about the idea?  Would you accept the idea?  What would you add to the idea?  Idea 2 What do you like about the idea?  What is your first call to action after hearing the idea?  What elements make you not like the idea?  Would you want to have the chocolate at all after seeing the ad?  Would you recommend this ad to other people?  Do you think it targets the audience?  Idea 3 What did you like about the idea?  Have you ever eaten the product? Is the idea of this ad as frat as the other Cadbury ad?  What do you think of this idea?  What things push you away from the idea?  What advice would you give about this idea?
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