LO1- Analysing existing Campaigns
McDonalds advert- 50 years of Big Mac The product in the advert is McDonalds. The advert was to promote the company's new idea which was to add a Grand Big Mac and a Mac Jr as a way to celebrate having Big Mac for 50 years. The advert is from 2018. The video would be displayed on TV and on the official Apple website. The advert was created globally. The product in the advert is McDonalds, which are campaigning 50 years of Big Mac. The print ad presents all three sizes of the Big Mac. The advert was from 2018. The poster was displayed on billboards and magazines. The advert was made globally. Target audience McDonald's Advert's target audience is teenagers aged 14 and over, which appeals to both genders. This is proven in the TV advert which presents mostly teenagers in the advert, including a part in which a group of teenagers is eating a Big Mac in a parking lot, which is shown at 00:30, along with the part where there are teenagers shown in the car ordering a Big