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Showing posts from January, 2021

LO1- Analysing existing Campaigns

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McDonalds advert- 50 years of Big Mac   The product in the advert is McDonalds. The advert was to promote the company's new idea which was to add a Grand Big Mac and a Mac Jr as a way to celebrate having Big Mac for 50 years. The advert is from 2018. The video would be displayed on TV and on the official Apple website. The advert was created globally. The product in the advert is McDonalds, which are campaigning 50 years of Big Mac. The print ad presents all three sizes of the Big Mac. The advert was from 2018. The poster was displayed on billboards and magazines. The advert was made globally. Target audience McDonald's Advert's target audience is teenagers aged 14 and over, which appeals to both genders. This is proven in the TV advert which presents mostly teenagers in the advert, including a part in which a group of teenagers is eating a Big Mac in a parking lot, which is shown at 00:30, along with the part where there are teenagers shown in the car ordering a Big

LO1- Advertising a Product

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An advert is a way to announce when a new product is formed. This could be on different mediums. An advertising campaign is a productive way to promote a product. Adverts can appear in TV, Radio, and print  The main purpose of an advert is to promote the product and give the audience the idea of what the product is, how it works and why they should consider getting/ watching the product  https://youtu.be/uFPEedHvHqs This advert is on Just eat. The purpose of this advert is to promote their product by informing us on what foods are included in the product. This advert is a great one because to advertise Just eat, the company uses Snoop dogg, a famous rapper who is well known by a lot of people. The use of this celebrity endorsement would have attracted a lot of his fans to watch the advert and know about Just eat. He raps about the food that Just eat has in a entertaining way and this would get people to get Just eat. Task 1, P1  

LO1- Interpreting the brief

Cadbury Chocolate wants me to produce a 30 second TV advert and one Radio advert for a well-funded relaunch so that the public knows about the other brands. they want me to consider the audience and the market. Also, to be aware of the legal constraints.

Taste test

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